According to a recent Social Media survey by Muck Rack, which is a service that connects companies with journalists who cover their industry, 76% of journalists feel more pressure now to think about their story’s potential to get shared on social platforms. It possibly explains why Brian Williams got carried away … 75% of journalists use Twitter to build their own brand and 86% of them check Twitter several times per day. Lastly, 82% of journalists said incorporating an image is the #1 important ingredient for content share ability. Therefore, if you are trying to break into a publication or build relationships with local journalists, Twitter is your foot in the door. Use an image and engage with journalists where they live … online just a tweeting away.